Tag Archives: organic SEO

How Does Blogging Improve Search Ranking?

23 Nov

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Ranking on the first page of a Google search is a frequent request by many businesses. It’s ideal placement since the first page sees 95% of all search traffic. While this is not an impossible feat, it does take time and several SEO strategies need to be in place. An often-overlooked SEO strategy that businesses can implement is blogging. A blog has the power of increasing organic search performance, which can ultimately result in more leads and sales.

Last year, Forbes published an article outlining the top 10 benefits of blogging on your website. Although SEO strategies frequently change, even over a year, blogging continues to hold the same advantages today. While all ten benefits are great for your business, blogging boils down to better organic search performance.

Blogging Gets You Noticed Online

We live in an information-hungry world, so it’s no surprise a search engine like Google indexes countless pages every day. This means your business website could be up against fresh competition every day. Google considers a website that is updated at least 2-3 times a week as a frequently updated site. The more you make changes to your website (copy, images, etc), the more Google rewards you. Adding a blog to your website is the easiest and most effective way to regularly schedule fresh content for search engines to index. Your blog will need to be part of your domain, e.g.. ViaMarketing.net/Blog.

Blogging gives you opportunities for smart keywords. Any great SEO specialist keeps keyword strategy top-of-mind because it greatly impacts your ranking in searches. Additionally, ranking for long-tail search queries is more likely to result in leads and blogging is the best way to rank for those longer keyword phrases. Search engines like Google are more interested in quality content, so remember not to “keyword-stuff” your content.

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Quality Over Quantity

You can blog daily, weekly, or monthly, but remember that it’s more important to produce quality content. That means your blog posts should inform and engage your audience about your product or service. Your search engine performance is key to your online presence, and blogging is a great way to expand it. If you are interested in starting a blog but don’t know where to begin, please contact Julie to get started today!

Forbes: Top 10 Benefits Of Blogging On Your Website

  1. Increases search engine traffic
  2. Humanizes your brand
  3. Supports your social media initiatives
  4. Builds authority in your industry
  5. Improves conversion rates
  6. Helps generate inbound links
  7. Helps you rank for long-tail search queries
  8. Increases leads
  9. Facilitates valuable discussion
  10. Allows you to achieve ‘freshness’

 

VIA Idea #30: Google is changing the game by replacing organic listings with local listings!

26 Aug

During the past few months, we’ve been tearing our hair out. Why? Some of our recent Search Engine Optimization (SEO) positioning reports are showing that clients serving specific geographic areas with previous page one organic rankings in Google are suddenly nowhere to be found. However, their local listings continue to show on page one. Doing a little digging confirms our suspicions—Google has changed its algorithms (again).

For example, in the not-so-distant past, a search for “dentist” would bring Excel Dental Studio up on the Google Plus Local map and in the organic list. Seeing them on page one twice obviously increases the chances that a searcher will click through to their website.

Let me explain further with an example:

I did an organic search for “dentist” with “Merrillville, Indiana” set as the default search location. I first cleared the search history and didn’t log in, so Google didn’t have any clues as to what I wanted beyond the search word itself. Excel Dental Studio, who by the way owns the domain www.merrillvilledentist.com, pops up as #1 in the Google Plus Local but doesn’t appear at all in the next eight pages. (I stopped looking at that point.)

Note than none of the dental offices called out in Google Plus Local are repeated in the organic listings.

To test this finding, I chose a term that is not included as a category choice in Google Plus Local: “dental crowns.” Therefore, Googling this term brought up directory listings and general sites (not information for local dentists who perform this procedure):

But when I added “Merrillville” to the search, the listings changed dramatically. Since Google doesn’t find any listings in Google Plus Local for this search request, it relies on keywords and content to determine relevancy. This search brought Excel Dental Studio up on page one in positions two, three and four:

It’s clear that making sure your Google Plus Local listing is current and correct is beneficial in several ways:

  • Your site will presumably be given ranking priority
  • Searchers see the number of reviews your business has on Google
  • Your business is pinned on the Google Map on the right side of the results
  • Searchers can hover over your listing and see a snapshot of your Google Plus profile
  • The map moves as users scroll through results

Contact Julie for more information or for assistance in optimizing your Google Plus Local business page for effective SEO.