Ranking on the first page of a Google search is a frequent request by many businesses. It’s ideal placement since the first page sees 95% of all search traffic. While this is not an impossible feat, it does take time and several SEO strategies need to be in place. An often-overlooked SEO strategy that businesses can implement is blogging. A blog has the power of increasing organic search performance, which can ultimately result in more leads and sales.
Last year, Forbes published an article outlining the top 10 benefits of blogging on your website. Although SEO strategies frequently change, even over a year, blogging continues to hold the same advantages today. While all ten benefits are great for your business, blogging boils down to better organic search performance.
Blogging Gets You Noticed Online
We live in an information-hungry world, so it’s no surprise a search engine like Google indexes countless pages every day. This means your business website could be up against fresh competition every day. Google considers a website that is updated at least 2-3 times a week as a frequently updated site. The more you make changes to your website (copy, images, etc), the more Google rewards you. Adding a blog to your website is the easiest and most effective way to regularly schedule fresh content for search engines to index. Your blog will need to be part of your domain, e.g.. ViaMarketing.net/Blog.
Blogging gives you opportunities for smart keywords. Any great SEO specialist keeps keyword strategy top-of-mind because it greatly impacts your ranking in searches. Additionally, ranking for long-tail search queries is more likely to result in leads and blogging is the best way to rank for those longer keyword phrases. Search engines like Google are more interested in quality content, so remember not to “keyword-stuff” your content.
Quality Over Quantity
You can blog daily, weekly, or monthly, but remember that it’s more important to produce quality content. That means your blog posts should inform and engage your audience about your product or service. Your search engine performance is key to your online presence, and blogging is a great way to expand it. If you are interested in starting a blog but don’t know where to begin, please contact Julie to get started today!
- Increases search engine traffic
- Humanizes your brand
- Supports your social media initiatives
- Builds authority in your industry
- Improves conversion rates
- Helps generate inbound links
- Helps you rank for long-tail search queries
- Increases leads
- Facilitates valuable discussion
- Allows you to achieve ‘freshness’